We believe the reach, demands and allure of the sports market make it an ideal proving ground for scalable, innovative technologies.
Sports are an integral part of society - they shape cultures, break down socio-economic barriers and inspire billions worldwide. As such, the sports market serves as an invaluable test-bed for new technologies. Broadcast advertising, augmented reality and live streaming are just a few of the technologies that have been validated by sport. And today, there’s a new wave of technologies being hardened by sport - wearables are demystifying human performance for teams, genomics are enabling precision nutrition for athletes, virtual realities are promising radically new experiences for fans, and much more. It's because of this dynamic that we use sports as a lens to identify technologies that will impact large, adjacent markets like healthcare, media and IoT.