WHAT WE DO

Will Ventures is an early-stage venture capital firm that leverages the power of sport to change the world. We embrace getting our hands dirty alongside the entrepreneurs we invest in and utilize our network, expertise and experience to add outsized value to young, sports-centric companies.


ABOUT OUR NAME

We are big believers in the power of human will.

As entrepreneurs, we know firsthand how hard it is to start a business. Most times, the odds seem insurmountable, but the most tenacious entrepreneurs always find a way to persevere in the face of adversity and confront the unknown. That's why, as investors, we place a tremendous emphasis on character and, above all else, an indomitable will to succeed.


WHY SPORTS

We believe the reach, demands and allure of the sports market make it an ideal proving ground for scalable, innovative technologies.

Sports are an integral part of society - they shape cultures, break down socio-economic barriers and inspire billions worldwide. As such, the sports market serves as an invaluable test-bed for new technologies. Broadcast advertising, augmented reality and live streaming are just a few of the technologies that have been validated by sport. And today, there’s a new wave of technologies being hardened by sport - wearables are demystifying human performance for teams, genomics are enabling precision nutrition for athletes, virtual realities are promising radically new experiences for fans, and much more. It's because of this dynamic that we use sports as a lens to identify technologies that will impact large, adjacent markets like healthcare, media and IoT. 

Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does.
— Nelson Mandela

FOCUS AREAS

 

AR / VR

Wearables

Digital Media

Genomics

 

Fitness

Betting Services

Esports

Ad Tech

 

Sponsorship

Digital Health

Blockchain

Nutrition