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Out of frustration that there wasn’t more to do than check scores during the game, the makers of Jock MKT introduced the first app where you can trade your favorite players in-game, with friends, for real-money. Today they are creating a market for professional athlete stock through a fantasy sports exchange where users can trade cash shares in real time.

In 2019, Will Ventures co-led Jock MKT’s seed round with a $1M investment.